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September Update

Well, it’s certainly been a busy Summer! August used to be a quiet month but with ‘Christmas in July’ and festive samples flying to magazine houses all over London, it’s been far from quiet.

Our little team continues to grow with Jo and Katie working across all the client accounts. PR Toolkit is growing and developing as we get feedback from our clients. The summer has been filled with the usual planning meetings, photo shoots, ‘Christmas in July’, PR collaborations, food events and press trips.

Our clients are really pushing things forwards, special mentions for Macknade announcing the launch of a second site at Elwick place in Ashford, we’re expecting it to open sometime in Autumn. Our PR team is working on a press trip for national writers coming down to the Faversham site in September.

The team at OGGs deserves a shout out too as this company has not lifted their foot of the gas-pedal for a single second, something we have come to expect from this dynamic company. After a Sainsbury’s and Waitrose launch in July, we’ve generated a bumper Summer of coverage with 46 pieces of coverage in July and August. There’s no sign of a let up for this ethical egg-free, dairy-free cake maker.

The gorgeous Pearson’s Arms in Whitstable has been given some fantastic (well-deserved) reviews as we look ahead to Autumn and what delicious creations this innovative team has in store.

We’re kicking off September with several completely new programmes. We are delighted to see the return of Lost Sheep Coffee to the team, they have so much to shout about. Starting with the launch of a new decaf capsule (that’s hot to the press – get in touch for more details).

We will be supporting a local celebrity chef who has a lot of delicious projects afoot….more details later.

We have a few other new projects underway in the background, we can’t say any more for now but there will be more on those next month….

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Life After Winning An Award – A PR Guide

At this time of year, lots of award results are announced and if you are one of the lucky ones – congratulations! But do you know how to make the most of your award?

Here is our checklist on how to make the most of your award win:

  1. Update your website immediately. You can simply write the award details into the existing copy and overlay the award image next to your current product image.

  2. Post the news to social media straight away – the best place to begin PR is to reach out to an established network.

  3. Update your packaging as soon as humanly possible. If you have the capacity (and budget) you can have your packaging modified and reprinted. Many businesses do not want to wait so they add stickers to each and every product in the interim period. The perfect holiday job for someone.

  4. Get your pack shots re-taken as soon as your product packaging displays your award. This really is a priority for boosting your sales as well as your PR. If you have a designer who can create a mock-up that might work ok in the interim. We can also recommend several photographers who offer cost-effective options with single pack shots starting from £30.

  5. Update your online retailers once you have the new pack shots or mock-ups. If you have a good relationship with the retailer, ask to have your awards mentioned in the product descriptions too.

  6. Don’t forget to update the images on your website too.

  7. Use the feedback document to pick out some testimonials for your social media. “The most delicious coconut ice cream we have ever tasted”. Testimonials don’t need to be long sentences, something simple like “deliciously indulgent” would work fine. Use Canva to make Testimonial memes with text overlaying your most delicious looking product images.

  8. PR yourself! Send a newsletter to your list of clients, suppliers and/or customers.

  9. Write a blog or news story for your website (if you have one).

  10. Generate some PR by writing a press release for your local newspapersYou can follow a template or pay someone to draft a release and help you to choose the right media contacts. This is a lovely story for your local media, especially if you can build upon your story and tie it into another local news story. You can simply shout about all the exciting things going on in your business at the moment: An expansion story, investment partner or incredible new client will all add to the success story for your business.

Good luck – if we can help you know where to find us!

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