September 2020

September Update

Wow, what a whirlwind the last few months have been! Here at Sharp Relations, we have been busy welcoming both new clients and new members of staff to the team. As the world has figured out how to work in a pandemic, the team here has adjusted well to working either from home or from a safe distance in the office.

In July, we welcomed Amy Goodier-Porter to the team to work across all the brands and businesses in our portfolio. Amy has a wealth of experience from across the food industry, she has run her own bakery business, she was sales and marketing manager for a large food manufacturer for two years then a stint in local retail before joining our team. We are so pleased she has decided to join us and is already bringing a lot of energy and ideas to the team. We’re also delighted to welcome the lovely Jo Rose back from maternity leave, she has jumped straight back in, bringing her infectious enthusiasm with her. Welcome back Jo!

Our clients have excelled in adapting and changing with these turbulent times. Macknade managed to launch a fully operational delivery service in just a matter of days and Produced in Kent have provided immeasurable support to local Kent businesses by launching the Help Kent Buy Local scheme and the microsite to support shopping locally in our communities.

We have been super excited to support ethical brand OGGS® to bring Aquafaba to the market, now available in 3 of the big 4 supermarkets. It has been fantastic to see this innovative new plant-based liquid egg alternative, which started as a dream of OGGS® founder Hannah Carter, through to its arrival on shelves and appearance in recipes throughout the UK. We have loved pulling in coverage and generating interest across the media.

The team here are thrilled to have started work with new clients Caraway and Rye on the launch of its ‘Restaurant Without Walls’ food delivery service; Sobersauce, who has set up an online shop for the best tasting alcohol-free beers on the market; and Provenance Potatoes, a great supporter of local farmers, on its launch of new family sized bags sourced from the best quality potatoes and distributed through independent stores across the South. Scottish craft beer brand Fallen Brewing has returned to our portfolio as we support their team to share the news about their fantastic re-branding of the beer using artwork from a talented Scottish GP who put pen to beer can during the summer.

We have been delighted to see local growers, producers and retailers greatly appreciated during the pandemic as so much of our story is encouraging people to continue to shop local wherever possible. The next few months look to be a challenging time for small businesses, and we are keen to ensure our offering here at Sharp Relations continues to adapt with the times. We understand that clients are looking for security and reassurance in these stormy times and we have responded by adding to our offering with bespoke results-based packages.

If you want a no obligation opinion on your own communications strategies, just general marketing advice or you just fancy a ‘love-in’ about local or sustainable foods, then feel free to give us a call, drop us a message on Instagram or email hello@sharprelations.com.

We can’t wait to hear from you.

Claire x

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