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AJ Sharp

Profile photo of AJ Sharp

AJ Sharp, Founder & Managing Director

AJ Sharp is passionate about great tasting, sustainable food and drink. Her mission is to help ‘good’ food and drink businesses to grow.

She is the presenter of Food Rebels, a podcast and radio show that seeks to champion challenger food and drink brands who are doing things differently. A food judge, writer, marketing and PR brand strategist, and public speaker, she delivers insightful PR & marketing workshops and webinars, chairs panels and runs group and one-to-one mentoring sessions for food and drink founders.

As an entrepreneur, AJ founded Sharp Relations in 2010 – today it is one of the UK’s leading, multi-award-winning food and drink specialist PR & Communications agencies. The agency offers big brand thinking for ambitious F&B businesses.

She also founded Taste Kent Magazine in 2019 and The Taste Testers, a flavour consultancy service for food and drinks producers, launched in 2022. She plays an active role in local food forums promoting sustainable and charitable initiatives, has been a judge and co-ordinator for the Great Taste Awards and is a member of the Guild of Food Writers.

AJ Sharp is proud to have her own family link to the UK’s foodie heritage as the ‘many times’ great-granddaughter of Sir Edward Sharp of Sharp’s Toffees which used to be based in Maidstone, Kent.

A graduate of Newcastle Uni, AJ found a role in food and drink PR and rose quickly to director level at one of the leading London food and drink PR agencies, at just 26.

Favourite Drink: In the morning a nice frothy coffee, made with great quality coffee and in the evenings a crisp glass of dry white wine. At the weekend, it’s a gin and tonic, or a French Martini but only if it’s made by WildBox with glitter…

Favourite Food: Definitely cheese. She says: “I don’t think a day passes without eating some sort of cheese. My husband discovered an empty Mozzarella di Bufala Campana PDO packet in the car yesterday. I looked him square in the eyes and assured him I don’t have a problem. That’s totally normal behaviour, right?”

Favourite Restaurant: This changes all the time but she loves The Windmill in Hollingbourne, Kent.