AJ Sharp is passionate about great tasting, sustainable food and drink. She’s an entrepreneur, a food writer, food judge and a broadcaster. Her mission is to help good businesses to grow, by telling their story.
AJ knows good food. She has been a judge for the Great Taste Awards for six years, a judging coordinating for the last three and is a registered journalist and member of the Guild of Food Writers.
A graduate of Newcastle University, AJ moved to London and found a role in PR which encapsulated her three favourite things, “eating, talking and writing.” She rose quickly to director level of one of the leading London food and drink PR agencies at just 26.
It was the SMEs, start ups and challenger brands that always captivated AJ’s attention. The people who had a really interesting story to tell. These were the businesses where she knew she could have a huge impact on their success. So, in 2010 she founded Sharp Relations.
Today, Sharp Relations is one of the UK’s leading PR & Communications agencies for food and drinks brands. The agency is multi-award-winning, offering big brand thinking for ambitious F&B businesses. The ever-growing team of talented creatives are passionate about great tasting, sustainable food and drink. The team is known for being friendly and extremely supportive. Meeting each client exactly where they are on their journey.
Motivated by improving sustainability in business, AJ has played an active role in Produced in Kent’s No Food Wasted Forum. Which recently conceived and launched a ground-breaking food waste reduction app called Food Loop.
She’s proud to have her own family link to Kent’s foodie heritage as the ‘many times’ great-granddaughter of Sir Edward Sharp of Sharp’s Toffees in Maidstone, Kent.
Favourite Drink: It’s totally circumstantial, in the morning a nice frothy coffee, made with great quality coffee (no, I’m not choosing sides!) In the evenings a crisp glass of dry white wine. At the weekend, it’s a gin and tonic, or actually a French Martini but only if it’s made by WildBox… or hot chocolate…. mmmmm… oh Kombucha is rising quickly up the leader board too. Is that helpful?
Favourite Food: My favourite food genre should be cheese. I don’t think a day passes without eating some sort of cheese. My husband discovered an empty Mozzarella di Bufala Campana PDO packet in the car yesterday. I looked him square in the eyes and assured him I don’t have a problem. That’s totally normal behaviour, right?
Favourite Restaurant: This changes, and this month it’s the Windmill in Hollingbourne, Kent. Great food, great wine and a climbing frame for the kids. You know how to spoil a girl!