When the Founder of start-up bakery and ingredient brand OGGS® approached us three years ago, the business was new:
It did not yet have stockists and consumers had never heard of the company, the brand or the products range. They needed to:
- build a brand
- generate attention from the buyers
- increase discovery with consumers
- drive traffic to the website
- build social channels to drive discovery
Sharp Relations got to work building a bespoke communications plan to build to the brand.
We used industry insights to make sure we were a step ahead of the market and placed our client partner front and centre in the trade, in the press, on social media and online.
We generated buyer awareness of the brand and the product range. From grocery buyers at all the main supermarkets.
We ensured that their perfect customers knew the product range and brand existed. We used our expertise of the food and drinks industry. We used our many contacts to offer the right introductions. We followed a proven strategy.
We generated website traffic to drive online orders, to help with cashflow. We generated genuine media interest and negotiated backlinks to drive the right traffic, back to the website.
We grew social proof, by creating great content and engaging with the right people. This boosted followers, increases engagement and helped to build a tribe of loyal followers.
The results started pouring in and the business generated £1million revenue in the first 5 months:
RESULT: With our help, the Founder secured initial listings in Waitrose and Sainsbury’s. Later we supported the launches into Tesco, Morrison, Co-op and WHSmith too.
RESULT: Within 2 years we had generated 650 pieces of press, positive product reviews. Our messaging reached 45million people in the perfect demographic. As their perfect demographic only contains 2.5 million people, this means that the perfect customer saw the brand in the press or online around 18 times. No surprising to see that the sales followed.
RESULT: The company generated £1million in revenue in the first 5 months. At at the two year point it has hit the £3million target.
RESULT: The digital coverage we generated results in 500 links back to the website, over 600 brand mentions online, and the website hit the top spot on the search rankings. Because it’s genuine, this activity drives traffic to the site, better (and cheaper) than any SEO agency!
RESULT: Social followers grew from 1k to 12k in the first year, engagement increased enormously.