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How we increased sales by 700% using digital PR to drive traffic to our client's food and drinks website.

(Do you ever wonder what Digital PR is and whether or not you really need it? Then read the case study below.)

Book a one hour strategy call and find out what we could do for your business.

The Brief:

A hamper business approached us wanting to know if we could help them to drive traffic to their ECOM site. They had been using Facebook and Google Ads and SEO, but the ad spend wasn’t converting to actual sales.

The Solution:

We put together a strategy and identified the target demographics for the business. Using our contacts and specialist food and drinks industry knowledge, we reached out to journalists we already know who work in the digital space. We introduced the brand, pitched various angles and started to work with the press to generate real results for our client.

The Results:

Within a few weeks the coverage started to appear. Sales jumped by 200% and within a month sales were at 300%. After 3 months we had hit 700% increase in new sales. 

The brand  received 136 brand mentions online, which reached 34million unique users and 55 back links to the website.

Moreover, these links won’t disappear as soon as the ad spend stops, they will continue to funnel interested web traffic to your site. 

Book your one hour communications strategy call with our team and find out how we can help you to grow your business too.

For this hamper business we generated 136 brand mentions on high authority platforms including:

Services we offered:

 
  • Digital PR
  • Content Creation
  • Media Relations
  • Influencer Marketing

Our approach is extremely thorough, very results driven and highly respected in the industry. We have been doing this for over a decade and have a clear understanding of what each writers needs, what content is relevant to different publications, how to present it and how to deliver it in a timely manner.

Book your one hour communications strategy call with our team and find out how different your business might look in 6 months.

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What we do

We help food and drinks businesses to grow by influencing consumer behaviour through digital and creative communications, which drives traffic to websites, boosts visibility, engenders trust, drives sales and builds brand recognition.

Talk to us about creating a bespoke plan for your businessOur services include Digital PR, Product PR, Influencer Marketing, Brand Building and Content Creation. 

For us, it isn’t just business, it’s personal.

We’re a friendly and very foodie PR team. For us it’s all about flavour and experience. We work with brands that we actually believe in. Afterall, our media contacts trust us to make the right recommendations to them.

We conduct all our activities in fair, ethical and sustainable way and ensure that all the businesses we work with have these same values.

Our clients choose Sharp Relations not simply because we’re results-driven, but we deliver extraordinary results.

INCOME DISCLAIMER: The revenue figures stated above are from previous client results. These statements and examples should not be viewed as promises or guarantees of earnings or income. We are not implying that you will be able to duplicate these results and are using these references for example purposes only. Your results will vary and depend on many factors including but not limited to your product/market fit, current financial condition, and changes within the market.

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