Founder Hannah Carter needed to grab the attention of the buyers to grow stockists for her o, we reached out to the right trade press with strategic messaging.
Secured listings at Waitrose and Sainsbury’s before the launch. OGGS products are now also available in Asda, Morrisons, Co-op and WHSmith.
The Macknade team wanted to grow online sales with an expanded hamper delivery service, available nationwide. Sharp Relations got to work generating awareness in national online press securing BBC Good Food, delicious, Metro, The Times, the Evening Standard and many more.
In the last quarter, Sharp Relations generated over 100 pieces of national coverage online and Macknade saw a rise in online sales of 450%.
Luxlo is already available in bars and in retail and they needed to generate better awareness for the new spirit range. Sharp Relations set up opportunities in national and regional press securing a UK wide roll out of the brand (rated 5/5) through all the Reach PLC titles (twice), Metro, Express, the Mirror, Your Home, Top Santé, City AM and many more.
Sharp Relations hasn’t yet finished this campaign but we have already generated 121 pieces of consumer coverage and sales are flying!
Sharp Relations works with a variety of sized businesses from start-ups to long-established. We value ethical considerations, sustainable practices, and of course great tasting product!
You know genuine PR is the key to growing awareness and authority for your business, but you have so many other things to do that you have NO TIME to go about doing it yourself.
Sharp Relations takes the whole process off an entrepreneur’s hands so they can focus on their particular area of genius.
We don’t just generate great PR for your brand, we advise you what to do next too.
Whatever you need, whether that is to drive online sales, encourage footfall, improve engagement, improve SEO, increase social followers, generate great press coverage, improve brand awareness, or achieve new stockists,
Founder, AJ Sharp
Sharp Relations, founded by AJ Sharp, is one of the UK’s top Food PR agencies. AJ’s work has been featured in Fine Food Digest, Speciality Food Magazine, Guild of Food Writers, Guild of Beer Writers, Start-up Magazine, Caterer and Licensee, Vuelio and Response Source.
INCOME DISCLAIMER: The revenue figures stated above are from previous client results. These statements and examples should not be viewed as promises or guarantees of earnings or income. We are not implying that you will be able to duplicate these results and are using these references for example purposes only. Your results will vary and depend on many factors including but not limited to your product/market fit, current financial condition, and changes within the market.