Taste Testers
Launching a new food and drink product? Have you carried out some independent expert taste testing? Here’s why you should….
For most food businesses, the first time your products are tasted by an external expert palate is when you are:
Pitching to Buyers, Sending samples to Journalists or Entering Food Awards
By then, it can be too late!
If your product is not ready, the negative feedback it receives can:
- Have a detrimental effect on public opinion
- Cause huge delays to market penetration
- Prevent your product from being recognised in the way it deserves
The Solution
The Taste Testers is here to prevent this happening. For start-ups or more established businesses looking to launch a new food and drink product, we are your safety net.
We’re a flavour consultancy led by a panel of professional palates that helps food & drink producers and manufacturers take their products to the next level.
How does it work?
- Each item is categorised as either: “Ready to Serve”, “Simple Cooking”, or “Complex Cooking or Baking” and reviewed with the utmost care and attention.
- The team then asks for extra information such as recipes, ingredients, and nutritional value.
- Upon receiving the samples, the food or drink is then prepared to the exact specifications given, ahead of a full tasting and analysis of each product in the range.
- The result is a comprehensive feedback report within 28 days of the Taste Testers receiving the sample, including suggestions for potential development and improvement.
- Once improvements are made to the product based on the recommendations, a re-sampling can take place within 14 days.
- Further rounds of testing can be arranged as required.
- There are a variety of service levels to match the needs of each individual business.
The Team
Charlotte Pike is a professionally trained chef, experienced Executive Chef Tutor and broadcaster. She is also Chair of the Guild of Food Writers and is a member of the Slow Food Chef Alliance and Les Dames d’Escoffier.
AJ Sharp is an experienced food judge, restaurant critic communicator and broadcaster. She has dedicated the last 20 years to helping good food and drinks businesses through mentoring, business support, PR and communications.
