Taste Testers

Launching a new food and drink product? Have you carried out some independent expert taste testing?  Here’s why you should….

For most food businesses, the first time your products are tasted by an external expert palate is when you are:

Pitching to Buyers, Sending samples to Journalists or Entering Food Awards

By then, it can be too late!

If your product is not ready, the negative feedback it receives can:

  • Have a detrimental effect on public opinion
  • Cause huge delays to market penetration
  • Prevent your product from being recognised in the way it deserves

The Solution

The Taste Testers is here to prevent this happening.  For start-ups or more established businesses looking to launch a new food and drink product, we are your safety net.

We’re a flavour consultancy led by a panel of professional palates that helps food & drink producers and manufacturers take their products to the next level.  

How does it work?

The Team

Charlotte Pike is a professionally trained chef, experienced Executive Chef Tutor and broadcaster. She is also Chair of the Guild of Food Writers and is a member of the Slow Food Chef Alliance and Les Dames d’Escoffier. 

AJ Sharp is an experienced food judge, restaurant critic communicator and broadcaster. She has dedicated the last 20 years to helping good food and drinks businesses through mentoring, business support, PR and communications.