BEFORE THE CALL - notes
Where are you based?
Tell me more about how it’s made / what you’re making / how it works?
Who are your typical customers?
Are there other areas or markets you would like to be talking to?
Where do you sell most?
Where else would you like to sell?
MID CALL - notes
What time of year is your busiest
What time of year is your quietest
How do you think PR could help you?
What would you hope to see from PR over a 12-month period?
How much do have to invest?
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