January Client News

new food & drink product launches

January Client News

Sharp brings its food comms firepower to a number of innovative new brands in 2023

Sharp Relations is bringing its food & drink PR and social media firepower to launch a raft of new products and brands in 2023.

Snacking innovation

We’ve been appointed as the retained PR & social media consultancy for Pukpip, a new frozen snacking brand on a mission to help consumers eat more fruit in delicious and convenient ways.  Pukpip is set to transform the ice cream category by tapping into the rise of permissible but indulgent frozen snacking and desserts with a range of Real Frozen Banana’s Dipped in Chocolate.

Pukpip’s real banana dipped in chocolate

Crave, the gluten-free snacking brand which recently won a listing on Aldi’s The Next Big Thing TV series, is also currently onboard with Sharp for a project. Watch this space for new supermarket listings and some exciting new products launching in the coming months.

Crave’s Pickled Onion Monster Feet

Super Premium Gin from Norway

The team has also been appointed to deliver the UK launch of Bareksten Spirits, a super-premium range of Norwegian craft spirits, bottling the essence of Norway using botanicals from Norwegian forests. Their range of gins, absint and aquavit are some of the most awarded in the world.

Bareksten’s award-winning Navy Strength Gin

Latin vibes

The agency is also working with multi-award-winning1 Latin American food brand, Capsicana to increase visibility and brand awareness with creative cooks via a Big Night In Influencer campaign.

Capsicana’s range of Easy Going and Full On Feisty Salsas

Swap eggs for OGGS for free this Veganuary & Pancake Day

This Veganuary, we’re urging consumers to try the plant-based egg alternative Scrambled OGGS® for free this Veganuary via coupon app GreenJinn using this link and swap eggs for OGGS® this Veganuary for tasty, feel-good breakfasts and brunches.  We’ll also be encouraging shoppers to do their bit for the planet on Pancake Day by swapping eggs for OGGS Aquafaba, which will also be free to try via GreenJinn using this link.

Scrambled OGGS egg alternative

Says Sharp Relations Head of Clients and Content, Clare Pope: “We’re so fortunate to work with some of the most exciting brands in the world of food and drink. We’re always focused on good food, great tasting foods with good values and sustainability credentials. We’re growing out our portfolio of clients and with it we need to grow the team. We’re currently searching for our next PR Account Manager and Digital Account Executive to work on some exciting projects in 2023.”

More information on our job vacancies here.

Sharp Relations is the UK’s leading PR & Communications agencies for ‘good’ food and drinks brands.  For the team, good means both the product itself as well as its environmental and ethical credentials.  The agency is multi-award-winning, offering big brand thinking for ambitious F&B businesses. The ever-growing team of talented creatives are passionate about great tasting, sustainable food, and drink. The team is known for being friendly, professional, and extremely supportive, offering a range of services to meet each client exactly where they are on their journey.


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