AJ Sharp

Founder & Managing Director

Profile photo of AJ Sharp.

AJ Sharp is passionate about great tasting, sustainable food and drink. Her mission is to help ‘good’ food and drink businesses to grow.

She is the presenter of Food Rebels, a podcast and radio show that seeks to champion challenger food and drink brands who are doing things differently. A food judge, writer, marketing and PR brand strategist, and public speaker, she delivers insightful PR & marketing workshops and webinars, chairs panels and runs group and one-to-one mentoring sessions for food and drink founders.

As an entrepreneur, AJ founded Sharp Relations in 2010 – today it is one of the UK’s leading, multi-award-winning food and drink specialist PR & Communications agencies. The agency offers big brand thinking for ambitious F&B businesses.

She also founded Taste Kent Magazine in 2019 and The Taste Testers, a flavour consultancy service for food and drinks producers, launched in 2022. She plays an active role in local food forums promoting sustainable and charitable initiatives, has been a judge and co-ordinator for the Great Taste Awards and is a member of the Guild of Food Writers.

AJ Sharp is proud to have her own family link to the UK’s foodie heritage as the ‘many times’ great-granddaughter of Sir Edward Sharp of Sharp’s Toffees which used to be based in Maidstone, Kent.

A graduate of Newcastle Uni, AJ found a role in food and drink PR and rose quickly to director level at one of the leading London food and drink PR agencies, at just 26.

AJ's Favourites

Favourite Drink

In the morning a nice frothy coffee, made with great quality beans and in the evenings a crisp glass of dry white wine.

Favourite Food

I don’t think a day passes without eating some sort of cheese. That’s totally normal behaviour, right?

Favourite Place to Eat

This changes all the time but I love The Windmill in Hollingbourne, Kent.

What our clients say…

OGGS logo in SVG format

“Sharp Relations has ensured we have had great press coverage; we’ve been featured in everything from The Times to glossy and weekly magazines, and they have helped us to engage key bloggers and influencers –it’s been phenomenal!

“We have got so many sales and contracts off the back of the press we have had as well as receiving global recognition as brand –we now have businesses from Asia, America and Canada all are interested in working with us.

“The results have been amazing, and we would absolutely recommend Sharp Relations!

Hannah Carter, Founder

Fever-Tree logo in SVG format.

“Since day one, Sharp has been relentless in understanding our needs from a PR perspective, going above and beyond each month to secure meaningful, articulate coverage that adds value to us as a business.

The KPI’s are constantly and consistently smashed, with Sharp always pushing for bigger and better. The team are warm and engaging, and a true pleasure to work with. We are so excited to be going into another year with Sharp by our side.”

Chrys Salter, Communications Manager

Fever-Tree

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